PROFESSIONAL EXPERIENCE

PRIMEDIA WORKPLACE LEARNING
Vice President of Strategic Alliances
April 2000 - Present
I joined PWPL to start a new initiative that will bring sponsorships, licensing and strategic alliances into the marketing mix of this premier training organization, whose revenues approach $100 million. I am the primary driver of the creation of new models for cross-brand opportunities across the entire Primedia Corporation (a $2.3 billion media conglomerate), including Intertec Publications and IndustryClick. PWPL serves multiple industries, including healthcare, fire, emergency, law enforcement, industrial, banking and automotive. Its training products are delivered via satellite, videotape, CD-ROM and print, and are highly regarded in their industries.

AMERICAN HEART ASSOCIATION, NATIONAL CENTER
Director of New Media
May 1996 - April 2000
The American Heart Association, one of the most highly respected voluntary medical organizations in the world, enjoys more than $426 million in revenues annually and reaches literally millions of consumers and professionals with its many messages. I launched the New Media division, comprised of three business units: The World Wide Web, AHA’s 800# Customer Information Center, and the One Of A Kind system, which offers health education tailored to an individual’s risk factors, behaviors and readiness to change. One Of A Kind is a new product that blends AHA’s highly respected cardiovascular and behavioral sciences with cutting edge, state-of-the-art tailoring technology to deliver maximum impact to the "audience of one". I was the chief architect of the AHA’s Web presence, which grew to 6000 pages, 12 major sites and more than 500,000 visitors per month.
Corporate Relations/Promotional Licensing Executive
July 1992 - May 1996
During my early tenure at AHA, I developed business opportunities and relationships as AHA began its first proactive licensing program, including more than $9 million in sponsorship sales. This involved strategic planning, contract negotiations, sponsor recruitment, development and marketing of multiple product categories, including:

• Promotions (For Heart’s Sake Benefit Concerts, HeartFest In-Store Coupon Program)
• Publishing (consumer books and tapes)
• Animation (animated spokescharacter)

• I launched several new national initiatives for the AHA, including:
• Integrated Communications System (One Of A Kind) using advanced tailoring technology;
• The AHA’s award-winning World Wide Web sites;
• For Heart’s Sake, the first national consumer promotion in AHA’s history; and
• HeartCheck, AHA’s food certification program.

METROCEL CELLULAR TELEPHONE COMPANY
Marketing Product Manager
August, 1991 - July 1992
I was responsible for all marketing, advertising, research and product development for this $100 million cellular carrier. Additionally, I established use of traditional brand management and marketing practices, and worked closely with IT to develop new and more efficient information sources for use in business analysis.

SARA LEE CORPORATION, JIMMY DEAN FOODS
Group Brand Manager
January, 1989 - July, 1991
I managed the brand group responsible for all fresh sausage and breakfast sandwich product lines, under four brand names, for the #1 sausage company in the United States. My responsibilities were quite broad, including positioning, marketing, PR, pricing strategies, packaging, P&L;, new product development, and promotions. With a $12 million budget, I also directed the activities of numerous agencies, including advertising, package design and research.
Accomplishments

• I led a cross-company corporate task force, the first of its kind for Sara Lee, which evaluated sandwich category opportunities and intra-corporation competition issues, which facilitated much more compatible co-marketing strategies between sister companies.
• I led a task force assigned to reformulate and restage our precooked sausage line. The product was successfully reformulated, and several key discoveries made by this task force had significant impact on the company's manufacturing practices.
• I initiated and co-managed a cross-brand team that dealt with the difficulties of assimilating three regional sausage brands into the Jimmy Dean corporate culture. The issue, again, which was successfully addressed, was competition between the Sara Lee brands that was hurting the corporation’s overall sales.
• Jimmy Dean was the first Sara Lee company to begin using Information Resources, Inc. syndicated scanner data online for analysis; my brand group, as beta users, set an early standard for thoroughness and accuracy with this data.

ROSENBERG AND COMPANY
Account Supervisor
July, 1987 - January, 1989
I held primary responsibility for all account management on Bennigan's Restaurants and Bay Street Seafood Restaurants. Together, these accounts comprised roughly $5 million in billings and a major portion of the agency's business.
Accomplishments

• I managed all negotiations and sweepstakes management for Bennigan's first-ever national promotion, including numerous sponsors, overseas premium production and a $1 million budget. I performed both the Account Supervision and Production Manager roles.

SAUNDERS, LUBINSKI & WHITE
Account Executive
May, 1986 - July, 1987
I was solely responsible for all account management activities on the Taco Bueno and Casa Bonita accounts. Taco Bueno is a major regional chain with (at that time) 120 units in five states; Casa Bonita is a Mexican dinnerhouse concept with units in three states.

TRACY-LOCKE, INC.
Manager, Traffic and Creative Support Services
March, 1984 - April, 1986
I managed a fourteen-member department, which performed the following functions: Traffic, estimating, job scheduling and collateral art design. My accounts included Pepsi, Frito-Lay, Taco Bell, Phillips 66, Haggar Clothing and others. Accomplishments

• Established the first traffic system in Tracy-Locke's sixty-year history, which boosted billings of internal profit centers by 64% in the first six months and drastically improved overall agency efficiency.

SANGER-HARRIS/PACIFIC ADVERTISING
Traffic and Production Director
March, 1983 - March, 1984
I supervised traffic, print and broadcast production of a $25 million annual advertising budget at this large, in-house agency. Sanger-Harris (now Foley’s) was one of the largest newspaper and broadcast advertisers in Dallas-Fort Worth.

THE BLOOM AGENCY
Broadcast Traffic Manager
July, 1981 - March, 1983
I handled all aspects of broadcast traffic for regional, national and international clients at this major Southwest agency. My clients included Campbell-Taggart (Rainbo Bread), Zales Jewelers, Block Drug Company, Maybelline and others.

DALLAS INDEPENDENT SCHOOL DISTRICT
Teacher, Creative Skills Core Program
August, 1979 - June, 1981
I taught learning skills through creative arts to children in the lowest twentieth percentile of reading ability. Many of the children placed out of the program after 1-2 years.

EDUCATION
University of North Texas, Denton
Bachelor of Music Education, August, 1979
Graduated Cum Laude, numerous awards and scholarships
Entire college expense self-funded

PERSONAL DATA
Marital Status: Married 20 years
Children: Elisabeth, 12; Christopher, 9; Kate, 3
Health: Terrific