After a decade of watching Red Cross volunteer rolls drop significantly, the International Federation of Red Cross and Red Crescent Societies is looking for new ways to recruit and retain volunteers around the world, the Associated Press reports.

The drop -- from 220 million volunteers in 1990 to 105 million today -- and ways to reverse it will be the topic of a workshop at this week's 27th International Conference of the Red Cross and Red Crescent, attended by representatives from the 176 national Red Cross and Red Crescent organizations, as well as from the International Committee of the Red Cross and the 188 countries that signed the Geneva conventions, AP reports.

Red Cross officials attribute the drop partially to "the growth of individualism, the fall of communism with its system of collective volunteering, and a shift of attitude away from volunteering as a civic duty to a leisure activity," the AP reports.

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