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UBM TechWeb’s InformationWeek has donated an additional 25,000 trees to American Forests in 2010 as part of its long-term green strategy. InformationWeek’s ten-year plan to offset its carbon footprint is well underway with a total of almost 50,000 trees donated since it first announced its green program in 2009.

InformationWeek‘s focus on reforestation, combined with its expanded schedule of digital-only magazines, sets InformationWeek as one of the first technology media brands to positively compensate for its impact on the environment.

Through June 2010, InformationWeek published a total of ten digital issues in place of print issues through graphic, highly readable, paperless PDFs free of charge to its substantial base of readers. The digital issues have been embraced by technology professionals, with an average of more than 11,500 technology decision makers downloading each issue. E-mails alerting registered users of new issues are experiencing, on average, a 15% response rate and a 90% CTR – proof positive that InformationWeek’s relevant perspective and content is a crucial part of technology decision makers’ workflow. Reader feedback on InformationWeek digital issues include:

“So far I like it. I find it much easier to carry it around on my iPad where I can refer back to it at various points of the day. Keep up the good work.”

“I like the format. The digital copy is great. Being able to click on the topics, associated companies, and articles is very handy. Thanks for going green.”

InformationWeek donates a tree on behalf of the first few thousand readers who download its digital issues. InformationWeek’s sister brands, which include Network Computing and Wall Street & Technology, have also launched successful digital issue programs. Download InformationWeek’s most recent digital issue at www.informationweek.com/gogreen.

“We’re contributing to reforestation and replacing the very resource we use to print our magazines; this is sustainability at work,” said John Siefert, SVP and Publisher, InformationWeek Business Technology Network. “It takes a very dedicated, organized effort to make good on our commitment around sustainability, and I’m extremely pleased with the outcome of both our digital ‘green’ edition strategy and the donations we’ve made to American Forests.”

American Forests is the nation’s oldest citizen conservation group, and has been planting trees for forest restoration since its founding in 1875. In 1988, American Forests launched its Global ReLeaf program to foster the planting of trees to cool the globe. Since then, American Forests has planted more than 30 million trees in over 600 projects across the United States and abroad. Recognizing the urgent need for millions more trees to offset the warming of our planet, American Forests seeks to plant 100 million trees by the year 2020.

“We greatly appreciate InformationWeek’s dedication to creating a healthier world for all of us,” said Gerry Gray, American Forests’ acting executive director. “Their gift of 50,000 trees through our Global ReLeaf campaign demonstrates laudable environmental commitment, and brings us an important step closer to our ecosystem restoration goals. We look forward to a continued partnership with InformationWeek as we work together to help cool the planet.”