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CitiFinancial today added $50,000 to its more than $28 million of support for the March of Dimes to give babies a healthy start in life.

“Once again, Citi employees and customers show their commitment to the health of moms and babies by supporting the March of Dimes,” said CitiFinancial chief executive officer Mary McDowell during a check presentation ceremony. “We live and work in the communities we serve and believe in the importance of by helping more moms have full-term healthy pregnancies and healthy babies.”

The partnership between Citi and the March of Dimes has grown during the past 12 years. More than $28 million dollars has been raised to help prevent premature birth, birth defects, and other infant health problems. Funds raised at CitiFinancial branches help support March of Dimes prenatal wellness programs, research grants, NICU FamilySupport® and advocacy efforts in communities nationwide.

Premature birth affects more than half a million babies and their families every year and is the leading cause of newborn death, the March of Dimes says.

“We’re so grateful to Citi for their steadfast commitment to March of Dimes to protect the health of all babies and their families,” said Dr. Jennifer L. Howse, president of the March of Dimes. “We thank the countless employees and customers who contribute so generously year after year, enabling us to continue to champion the needs of all babies. Citi remains the top March for Babies contributor among the financial services industry. Congratulations, Citi!”